This Master of Business Administration (MBA) in Tourism Management is designed to provide greater emphasis on the development of hospitality and tourism business managers who understand “how the real hospitality and tourism business world works”. The programme is developed to provide students with the content knowledge, analytical knowledge and the specialized knowledge which will enhance their competencies and provide them with greater opportunities to develop and advance their careers.
Upon graduation, the MBA graduates should be:
- Knowledgeable of the context and be aware of the dynamics of hospitality and tourism organisational functioning.
- Equipped with current knowledge and relevant analytical tools to carry out managerial duties in hospitality and tourism business organisations.
- Competent and effective decision makers and have the skills to address practical issues in the complex, ever changing and globalised hospitality and tourism business environment.
- Able to communicate well and handle enhanced duties which will provide them with prerequisites to advance their careers to higher management positions.
- Adequately exposed to international hospitality and tourism business and collaborations.
Assignment 60% and Final Exam 40%
★ CORE SUBJECTS
1. ACCOUNTING AND FINANCE FOR MANAGERS (MAF666)
This subject is a combined module on basic topics in Management Accounting and Corporate Finance. It seeks to expose students to the functions and principles of accounting and finance and their applications in managerial decisions. It focuses on understanding basic but major issues related to concepts, theories, techniques and practical problems of management accounting and corporate finance – from an entrepreneurial perspective. Topics include costing and cost control, budgeting, short term financial decision making, financial markets, financial statement analysis, financial planning and forecasting, concepts, application of risk and return and time value of money in assets valuation and capital budgeting.
2. INTERNATIONAL BUSINESS (MIB610)
This subject focuses on the overall global environment (macro level) impacting businesses, and strategies used by companies around the globe to enhance competition, and to address more complex operations and the changing dynamics of International Business. Discussions will include topics such as industry analysis, strategy formulation, and strategy implementation. Learning and discussion materials will be biased towards addressing International Business issues.
3. MANAGERIAL ECONOMICS (MEC605)
This subject seeks to enhance the students’ understanding of the micro and macroeconomic environment that affects a business and the decision making by managers. Discussions will focus on basic models of the firm, examine some of the criticisms of the model and offer alternatives. Factors influencing a firm’s supply, demand and price, various elastic ties and market structures in which the firm is operating will also be discussed. Finally, attention will be given to discussing the determination of national income, inflation and unemployment, theory and practice of government fiscal and monetary policy affecting the firm’s decision making.
4. MANAGING PEOPLE IN ORGANISATION (MPO669)
This subject aims to enhance the students’ understanding of the context and the dynamics of running a business organization in the current global, competitive and changing environment. It seeks to address organizational management issues and roles managers and entrepreneurs should play. The focus is on understanding the dynamics of organizational functioning and comprehending the impacts it has on organizational behaviour, corporate culture, psychology of its people and how best these should be managed to derive the desired synergy.
5. MARKETING MANAGEMENT (MKM607)
Changing environment, greater competition and advances in ICT led firms to recognize the importance of developing intelligence and strategic insights about the market and consumers. This subject was designed to enhance students’ understanding on how to analyze, formulate, implement and manage marketing strategies and policies at the tactical and strategic management levels. Topics covered include corporate business strategies, marketing management process, Analysis of markets and consumer behaviour, developing a strategic marketing programme, e-marketing and marketing communications.
6. STRATEGIC MANAGEMENT (MSM670)
This subject discusses the overall global business environment (macro level), factors impacting on competition and strategies used by companies around the globe to cope with the situation, especially in the context of doing business in Asia and the Pacific Region. It is specifically focused on the analysis of internal and external environmental factors and how these factors influence the analysis, formulation, development, adoption and execution of strategies to maintain competitive advantage, especially for those doing business in Asian countries. Discussion also includes topics such as industry analysis, strategy formulation, and strategy implementation, with specific reference to managing business operations in Asian countries.
★ ELECTIVE SUBJECTS
7. QUALITY AND CHANGE MANAGEMENT (MQM613)
In the midst of uncertainty in today’s business environment, organizations are continuously implementing change that could yield benefits. Companies have to learn how to change and sustain change in their organizations as part of a continuous process of improvement, renewal and transformation. In recent years, many companies have introduced new initiatives in areas such as Total Quality, Business Process Re-engineering (BPR) and Continuous Improvement to bring about change in order to provide enhanced product or service and business performance.
8. OPERATIONS MANAGEMENT (MOM604)
At the completion of this subject students will understand the basic concepts of operations management. More specifically, the students will understand the important role played by the production/operation function in a business and its relation to other functional areas. The students will be able to analyze operations decision situations using relevant techniques.
★ SPECIALISATION IN TOURISM MANAGEMENT
9. HOSPITALITY MANAGEMENT (MHM652)
The hospitality industry and tourism industry are the largest and fastest growing industries in the world. One of the most exciting aspects of these industries is that they are made up of so many different professions. It is now a great time to be considering a career in the hospitality and tourism field because of thousands of frontlines as well as supervising managers are needed for this dynamic industry. This subject will cover various aspects of the hospitality industry including hotel development and classification, hotel and room division operation, restaurant management, the hospitality industry technology, recreation management and the gaming industry. In addition, current issues and trends in the hospitality industry will be discussed especially in the context of the Asian region.
10. EVENT MANAGEMENT (MEM653)
Increases in leisure time and discretionary spending have led to the proliferation of public events, entertainment and celebrations. Events can be classified by size (including mega events), hallmark events, major events and local or community events. Another classification is by form, or content including festivals, sporting events, and MICE. This subject aims to provide students with the ability to examine and evaluate the nature of events and celebrations, their impact on tourism, host communities and the role of resources management as well as operational considerations to ensure their viability. Apart from that, the event industry will be explored as a significant element of the attractions sector in the tourism industry.
11. TOURISM AND HOSPITALITY MARKETING (MTH651)
The tourism industry is the world’s largest industry and is expanding very quickly especially in the Asian regions. Therefore, the role of marketing is becoming more important and very challenging. This subject emphasises the important function of marketing to make tourism businesses successful in a competitive environment. There are many factors that contribute to the success of tourism enterprises, these include customer satisfaction and excellent products and services. This subject will concentrate on these factors and how they relate to marketing concepts. There will be many marketing examples drawn from various sectors in the tourism industry such as hotels, resorts, restaurants and other tourism related industry. This subject will cover various important elements of tourism marketing such as understanding the tourism marketing process, developing tourism marketing opportunities, strategies and marketing mix. Students will also be updated with current trends and issues of tourism marketing, particularly in relation to those that affect the tourism industry in the Asian regions.
MBA- AeU Entry Requirements
|Criteria 01||Bachelor’s Degree with Honours or equivalent qualification in the relevant field|
|Criteria 02||Bachelor’s Degree or equivalent qualification in other fields recognised by AeU Senate|
|Criteria 03||Completed A/L (Local/London) Be at least 30 years old and above Possess STPM/Matriculation/Diploma or its equivalent More than 5 years of working experience Pass the APEL (Accreditation of Prior Experiential Learning) Assessment from AeU|